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understanding branding
Branding is more than just a logo. It’s the story of your business.
The emotions. The voice. The reasoning. The vision. The goals. The character.
Successful branding will contribute to building recognition, loyalty, and trust.
Branding is a beautiful complement to your sales and marketing strategies. Your brand doesn’t directly say, “buy me.” Instead it says, “This is who I am and why I’m doing what I’m doing. If you feel so inclined to, follow along and support my business.”
Cohesive branding is well integrated and unified. You want to create an experience for your audience that is consistent across all avenues (website, blog, social media, print materials, etc.). Having a plan makes you more appealing, more trustworthy and more likely to succeed. Let your branding be the introduction to your skills and as soon as people follow along, they’ll realize the value for themselves.
the experience
Your branding should be just as unique as you and your business. Whether you’re just starting out or need a complete branding makeover, you’re in the right place. As your designer, I will guide you along as we thoughtfully evaluate your business goals, purpose, style preferences, target clients, and how you want to be perceived by those clients. Most importantly, I’ll help you understand the importance in knowing these things about your own business. After we have a clear understanding of your story, we’ll dive into creating beautiful, one-of-a-kind designs to help you stand out in your industry.
With a Bachelor’s degree in Graphic Design and a Master’s degree in Art, years of work experience as a Creative Marketing & Web Manager, and then later as an Assistant Director of Communications & Marketing, plus taking on running my Limefish Studio business full time in 2012, I like to think I have a set of unique skills that help me develop incredible brands for amazing clients like you!
To ensure my clients the highest level of service, I’ve committed to accepting a limited number of bookings each month. I take great pride in my streamlined process for collaborating via emails and questionnaires, but fully understand sometimes you just need to chat and am always available to my clients by phone or skype.
If you’re passionate about your business and want to captivate your audience through authentic branding and beautiful visuals, I’m the designer for you!
the collection
This complete custom branding package has been crafted with the essentials and is ideal for any new business or rebranding business seeking their brand strategies and visual identity.
- COMPREHENSIVE BRAND ANALYSIS + BRAINSTORMING
- UNIQUE ONE-OF-A-KIND GUARANTEE:
Limefish Studio values our customer’s desire to be UNIQUE, and therefore will never re-sell your custom design (or part thereof) once it’s final. - ENDLESS CONCEPTS:
Limefish Studio feels it’s unrealistic (and quite mean) to limit your number of revisions (many designers will say 2 rounds of changes) and I want to work with you until you are 100% in LOVE your new logo and state it’s “final” (with no hidden fees). I fully understand for some people it may take 2 rounds of back-and-forth changes, while others may need 10, and that’s fine! - FINAL MAIN LOGO + ALTERNATE VARIATIONS + LOGO WATERMARK:
Most often, logos are needed to fit within two formats, so I’ll create both a horizontal version and square or circle version that you can use interchangeably for your brand! I also understand that sometimes clients want variations (such as full-color, one-color, all white for watermarks, etc), so together we’ll discuss all your options ,and I’ll provide as many variations that make sense for your branding. - BANNER DESIGN(S):
Typically, this is a variation of your logo and the choice is yours whether you want to use this for your website, blog or facebook. You’ll just let me know the exact size you need. - ICON IMAGES:
I will use my artistic judgement to provide you with an assortment of images variations including your logo, portions of your logo, design elements, initials, etc. for you as separate small icon files. For example, I will often use my fish as a stand-alone image without the text. These are sized for use as your Facebook profile picture, social media avatars or even make great little stickers. - SOCIAL MEDIA ICONS:
If you would like custom miniature social media icons to add to your website, I will happily create them to match your branding colors and style. - PATTERNS + BACKGROUNDS:
If your branding includes custom patterns, backgrounds, images, etc. I will also provide all the separate pieces you need to use them freely on your own. - BUSINESS CARD DESIGN:
Together we’ll brainstorm the style of business card that makes the most sense for your business, and I’ll help make suggestions for where to order from. Then, I’ll design your cards to beautifully match your branding! - STICKER DESIGN(S):
For those who want awesome stickers for packaging, I will gladly include sticker designs in your package set and will make suggestions for great online printers or can even provide assistance so you can easily print stickers from home! - BRAND BOARD:
A comprehensive showcase of your new look. Feel free to share on web land, and use a quick go-to reference guide. - STYLE GUIDELINES:
Similar to your brand board, this will be a useful component of maintaining a consistent brand. - FONT FILES:
Whichever fonts are used in your branding designs, you will get so you can install them on your own computer and use to your little heart’s desire.
investment
- $650 includes everything listed in the collection above. Payment plan options are available upon request.
sample work
Click here to browse a collection of designs I’ve created for previous clients (many of whom have volunteered to speak with future potential clients about their experience), and feel free to browse previous branding blog posts here.
ready to get started?
I can’t wait to hear more about your business. To learn more and for availability information, please submit an inquiry using the contact form or email me at limefishstudio(at)gmail(dot)com
