I was beyond thrilled when Ashley (a talented photographer) asked for my assistance on renaming her business! In a field where the majority of competitors are first name + last name + photography, she knew it was time for a change. It is so vitally important to have a unique business name so you don’t get lost in the crowd or get mistaken for an existing company with the same/similar name… typically, you have a 2-3 second window (online and in person) to share your business name and hope it leaves a lasting impression. My opinion is that when you have a name that’s slightly random and/or extremely personal, you’re creating an engaging conversation piece as well.
As Ashley and I worked through the naming process and brainstorming together, I discovered that her true birth-name is Aurelia!!! A beautiful, vintage name with lots of family significance! So, long-story short, after weighing a variety of options and different paths and after researching availability, trademarking, etc. this ended up being the perfect unique business name for her!
From there, we moved onto the exciting steps of developing her new custom logo and branding designs! Below, you can see her final brand board… which I’m quite obsessed with!
Once we settled on the whimsical floral path, I had so much fun designing her text and digital flowers! They work great in the main logo, but can also be broken down into a few separate pieces as stand-alone icon images (great for other uses throughout her site or packaging – most of you know I love moo for business cards and stickers!). And, I also created a full repetitive file where the flowers act as a wallpaper (which would again work great on her website, business cards, letterhead, packaging, etc.) You’ll also see an alternate logo icon image with just her ‘a’ as well as her full logo in an all-white version (which I almost always suggest for photographers in case they want to use their logo directly onto of a photo as a watermark).
Lastly, here’s another closeup of her main logo. THANKS Ashley for being such a joy to work with and for trusting me with such an honor! Hop over to checkout Aurelia Studios on facebook now!
Ashley wrote me THE SWEETEST review about her experience, and I just couldn’t resist sharing it here:
“I asked Danielle to help me rename my business. She made the process so easy, especially since I had no idea where to start! She asked a few simple questions to get to know me personally as well as my business. Once the questions were answered, Danielle immediately shot back with ideas! And they were perfect, so perfect, that we were able to find my new name with these. The process on naming my business just fell into place, and we moved on to redesigning my brand!
I told Danielle a few visions I had for my brand and new name. The ideas I had, but couldn’t fully see, Danielle literally pulled them from my mind and made it absolutely perfect! I wasn’t well versed in the details that I wanted for my logo, however Danielle seemed to understand my confusion and made everything I asked for come to life. And I am beyond thrilled with my new name, my new look and everything Danielle has done for me! I definitely recommend her with her many talents in the creative world! ”
-Ashley, Aurelia Studios, 01.2016
Whether you’re just starting out or need a business revamp, I’d absolutely love the opportunity to help take your business to the next level! Learn more about Limefish Studio business naming assistance and browse available logo and branding packages.